After six years in the automotive sector working with Chrysler, Jeep, and Dodge, I joined Critical Mass in 2005 to help lead a complete e-commerce redesign and various digital marketing initiatives for Dell. Over a 14-year tenure at Critical Mass, I directed and delivered exceptional creative solutions for iconic brands including Adidas, Nissan, Budweiser, BestBuy, AT&T, and Luxxottica.

Currently, I am the Sr. Director of UX Design at GoDaddy, where I drive brand evolution and create intuitive digital experiences for our customers. Throughout my career, I have accumulated a broad range of experience across innovative web and mobile site design, brand and creative strategy, omni-channel digital marketing, and mobile application design.