As the Design Director for Sunglass Hut the team and I transformed a warehouse brand into a fashion brand. To be an authority on a subject you can’t just sit on the sidelines, you have to participate and contribute. We developed a content strategy that helped demonstrate that Sunglass Hut was the authority on sunglasses. In order for Sunglass Hut to become that authority it needed to participate and contribute on in the fashion world on a regular basis. The World of Sun was born. As AOR the team was responsible for all aspects of Sunglass Hut’s marketing and advertising from digital surfaces to in-store display.

Surfaces: Sunglass Hut.com. In-Store, Display, Digital Experiences, Mobile