Loro Piana was looking to re-design their commerce experience. Luxury shoppers are looking for emotional value and it is becoming more important deliver this in the form of luxury experiences and exclusive moments with the brand. The Loro Piana product is high touch and needs that in-store experience to appreciate the high luxury feel of the materials.

So how do you bring that experience into the digital world. We developed a strategy that brought the customer closer to the brand and the products through digital. Creating an experience that felt like you were touching the product and exploring every garment in detail. Giving our customers a sense of what it would be like to be wearing such luxury.